Our knack
gets you known

PR with Passion,
Purpose + Possibility

Custom Strategy.
Custom Media Outreach.

Media Relations
Influencer Relations
Brand Launch
Campaign Strategy
Strategic partnerships
Press kit development
Press release writing
& More

Media relations
Influencer relations
Brand launch
Campaign strategy
Strategic Partnerships
Press Kit Development
Press Release Writing
& More

our services

Knack PR packages up these stories to make memorable headlines. We are strategic storytellers & media relations specialists with a knack for securing top-tier press coverage, brand partnerships and influencer relationships for lifestyle & better-for-you brands.

We love working with ambitious entrepreneurs who are laser-focused on their mission and believe in the power of public relations to support their goals.

all brands have a



Immerse Knack in the client’s DNA & become fluent in the brand’s voice.

Determine your needs & understand how your business came to be.

Develop company press kit & digest the competitive landscape.

Build a PR strategy successfully
& execute outreach plan.

Support company goals via strong press placements and influencer coverage.

the         process


1. The Coffee Date

3. BFF Status

4. Make Ideas Happen

5. Don’t Stop Until You’re Proud

At Knack PR, we strive to create an in-house vibe with the resources, focus and power of an agency. We dive deep into our clients’ brands and feel like an extension of their team. We believe in PR with purpose:
public relations that drives a business’ strategic goals.


We are results-driven and focus on securing impactful press placements. 

here's the

Nikki is the top of the class. Her extremely organized and detail-oriented nature allows her to effectively balance multiple endeavors and meet necessary deadlines. Nikki’s array of contacts is among the best in the industry as it stacks up against the large firms. The only difference is you can expect personalized service day in and day out from the finest.

David Blitz

Studio Three Founder

Knack PR's team has secured impressive placements in national, local, and trade media that had a major impact for our brand. Just Salad finally saw the power of PR
with Knack PR.

Stephen Swartz

Just Salad Director of Marketing


Zack Schreier
Quevos Co-Founder

Within 4-8 weeks of Petal’s launch, we were on the cover of Crain’s and in publications like Forbes, BevNET, ChicagoInno and more.  Not only did Nikki help me plant the seeds for Petal, but she is a true partner as I blossom the business. I am so proud and grateful to be her client.

Candice Crane

Petal Founder & CEO

Working with Knack PR has been an exceptional experience. Nikki is extremely diligent when it comes to our PR efforts, from managing our Instagram influencers to getting us placement in publications that are perfect for our brand. It really doesn’t feel like we we’re working with a third party at all—
she’s part of the Quevos family!

Zack Schreier

Quevos Co-Founder

When we found Knack PR, we finally found what we were looking for in PR: a team as passionate about our brand as we are. Nikki is committed, professional, hardworking, and has truly become a part of the Studio Three family. We couldn't be happier!

Lizzie Grant

Studio Three VP of Product & Operations:



I created Knack PR to work with brands I believe in.
I know, live and love the companies on our client roster!



We helped open the doors of a boutique fitness studio’s new location, introduce an organic beverage concept, launch an innovative snack brand’s Kickstarter campaign & more.

At Knack, we utilize public relations to build brands by always actively listening to seek out stories and craft the perfect pitch to deliver to the press. Each week, team Knack secures fresh ink that clients can leverage to grow their business.

I support them in my day-to-day life in the most authentic way. I am the best person to tell their story best because I am a part of their community & cult following. I have been surrounded by entrepreneurs my entire life and worked for them throughout my career. 

Our        gets you known

Ready to get started?
Say hey!

We create unique, opportunistic story angles with broadcast, print & digital outlets to increase brand awareness and credibility, announce company news, differentiate from the competitive landscape, create word-of-mouth buzz, etc.

Thirsty for press coverage? Knock on Knack’s door.

Hi, I’m


Nikki Nardick!



Send my note!

Thank You!

we'll be in touch soon!